Privacy Policy

  

1. Introduction

Welcome to HMS Town Studio (“we,” “our,” or “us”).
Your privacy and trust are extremely important to us. This Privacy Policy explains how we collect, use, store, and share your personal and non-personal data when you use our mobile games, applications, and related services (collectively, the “Games” or “Services”).

By using our Games, you agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of our Services.

This Privacy Policy complies with the following regulations:

  • General Data Protection Regulation (GDPR) – for users located in the European Economic Area (EEA) and the United Kingdom.

  • California Consumer Privacy Act (CCPA) – for residents of California, USA.

  • Other applicable international data protection laws in regions where our games are distributed.

2. Information We Collect

We collect information to operate our Games effectively, improve performance, ensure security, and provide personalized experiences.
Data we collect falls into three categories:

2.1 Personal Data (Provided by You)

We may collect personal information when you interact with our Services, such as:

  • Contact details: Name, email address, or social media handle (e.g., when contacting support or creating an account).

  • Payment data: Processed securely by third-party platforms (e.g., Google Play, Apple App Store). We do not store or access full payment details.

  • User-generated content: Such as in-game chat, profile name, or avatar (if applicable).

Opt-Out:
You can choose not to provide personal information; however, certain game features may not function properly without it.

2.2 Non-Personal Data (Collected Automatically)

When you use our Games, we automatically collect non-identifiable data for analytics, performance, and advertising purposes, such as:

  • Device information: Model, operating system version, language, time zone, network type, IP address (stored temporarily for fraud detection and security).

  • Advertising identifiers: Such as Google Advertising ID (GAID) or Apple Identifier for Advertisers (IDFA).

  • Usage data: Gameplay behavior, session duration, in-game events, and interactions.

  • Crash logs and diagnostics: Used to identify and fix bugs or performance issues.

2.3 Data from Third-Party Sources

We may receive information from:

  • Social platforms (e.g., Facebook, Google Play Games, Apple Game Center) when you sign in using those accounts.

  • Advertising and analytics partners, who help us track campaign performance, prevent fraud, and improve ad relevance.

2.4 Device Permissions

Our games may request access to device features for enhanced gameplay (e.g., microphone, camera, or storage).

You can manage these permissions at any time:

  • Android: Settings → Apps → Game Name → Permissions

If you deny permissions, certain in-game functions may not operate correctly.

3. How We Use Your Information

We use collected data to:

  • Operate, maintain, and improve gameplay experience

  • Analyze in-game behavior and performance

  • Show relevant advertisements and in-app offers

  • Detect and prevent fraud or unauthorized access

  • Respond to user inquiries and provide support

  • Comply with legal obligations

Consent Notice (for EEA/UK users):

If you are located in the EEA or UK, we will ask for explicit consent before using your data for personalized advertising or analytics purposes.

4. Third-Party Services and SDKs

Our Games integrate third-party Software Development Kits (SDKs) and services for advertising, analytics, user acquisition, and performance tracking. These third parties may collect information as described in their own privacy policies.

4.1 Advertising & Monetization SDKs

We partner with advertising networks to deliver and optimize in-game ads.
These partners may collect data like device identifiers, app usage, and ad engagement.

Our advertising partners include:

4.2 Analytics & Performance SDKs

We use analytics tools to measure game performance and user engagement:

4.3 Social & Authentication SDKs

If you use social login or leaderboard services, we may integrate:

Disclaimer:
We are not responsible for third-party privacy practices. Please review each partner’s privacy policy for more details.

5. Data Sharing & Disclosure

We do not sell your personal data.
However, we may share data in the following limited cases:

  • To comply with applicable laws or lawful requests (e.g., law enforcement).

  • To prevent fraud, abuse, or unauthorized use of our Services.

  • In case of a business transfer, merger, or acquisition.

  • With analytics and advertising partners (in aggregated or anonymized form).

6. Data Retention & Deletion

We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy.
After that, data is securely deleted or anonymized.

You can request data deletion at any time by contacting us (see Section 11).

7. Changes to This Policy

We may update this Privacy Policy periodically to reflect legal requirements or operational changes.
When we do, we’ll post the updated version with a new “Last Updated” date.
For major changes, users may be notified via in-game messages or email (if available).

8. Children’s Privacy

Our Games are not intended for children under the age of 13.
We do not knowingly collect personal data from children.
If you believe your child has provided personal data to us, please contact us immediately so we can take appropriate action.

9. Security

We use industry-standard measures (encryption, secure servers, access controls) to protect your data.
However, please note that no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute protection.

10. Push Notifications

We may send push notifications for game updates, new features, events, or promotional offers — only if you have opted in.

You can disable push notifications anytime through your device settings:

  • Android: Settings → Notifications 

11. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy or your data rights, please contact us:

📧 Email: hmstownstudio@gmail.com

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